3 Door to Door Sales Tips for Better Selling
Door to door sales is a tough business involving a lot of walking, talking and what turns most people off; Rejection. Being rebuffed time after time after time can really make this type of selling very hard and if you are the kind of sales person that thrives on success they may be so few and far between that this becomes depressing and not worthwhile. There are many door to door sales tips and tricks used by great sales people but the real building blocks for success come from motivation, planning and persistence.
1. Motivation Tips
Staying motivated from street to street, door to door and day to day is an ongoing challenge. It is said this sort of sales is just a numbers game, the more you knock the more chances you have to get a sales and while this is true it is only a part of the truth. If you knock unsuccessfully for too long it can get to you and the next call you will not be as lively or persuasive, having high motivation and energy throughout the day is essential for being persuasive and making each call count. The first thing you must do is not take any rejection personally, you are in an industry where you are selling to people who are not actively looking for your product and do not know you are coming, the conversion rate of sales is very low and you must expect this. Just think that every unsuccessful call has enabled you to get to the next call that may be a winner quicker! Another way to stay motivated is to keep track of sales but do not keep track of unsuccessful calls, only focus on positives not negatives and you will find success comes more easily, celebrate each sale, revel in it and stay on top of your game!
2. Planning Tips
While this may be a numbers game not all calls are equal so the adage of more is better is somewhat false. Good planning and research can help you to find the most profitable calls to focus on instead of just calling on whatever doors come your way. That also being said too much planning and too little calling is also a recipe for disaster. Choose your locations well for your products, some areas simply will not generate the same sales as other due to demographics. Also the time of day you call is important, calling at the wrong time can lead to a wasted call. You must strike a balance between numbers and quality of calls for a good sales conversion rate.
3. Persistence Tips
Persistence can be a double edged sword; I was once told that the difference between a good sales person and a great sales person is persistence. However later I learned that the difference between a great sale person and an annoying harasser is but small degrees apart. While you must be persistent in sales there is also the danger of following dead end too far and wasting time. If there is no chance of a sale why continue to try to make them come around? If you are pressing too hard you simple put people off, the art of listening is more important in this situation or even just giving up. That right, persisting when the outcome will not change is not good! If you apply your persistence where it can get results you will go far but you must prioritise calls and customers quickly or be stuck in dead end avenues. Having more time for more calls can often yield better results than simply trying not to take no for an answer! Remember that door to door sales is about quality and quantity, sticking with a low quality call means you have no quality and you are missing out on more quantity!
There are heaps of other small tips you can use from your opening to your closing to overall door to door coverage. Keep in mind these overall concepts for running your territory and you will be able to increase your overall sales however and more door to door sales tips will come to you in the process of your work!
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100% Guaranteed Sales Offers – A Double Edge Sword
Do you promise 100% Satisfaction Guaranteed? If so, how do you deliver for 100% of the complaints?
Your most important objective is to resolve the matter quickly and hopefully to the satisfaction of everyone. The goal is to quickly eliminate the potential spread of bad word of mouth that can kill your business.
In my experience, most people are reasonable and so it is easy to come to an understanding of how to rectify the situation. The first step is to apologize and ask your client how they prefer the fix – and then offer a couple of suggestions. If the fix is obvious, then offer your solution immediately.
It is necessary to stick to your principles of what you can and cannot do and have the possibilities firm in your mind before you relay the message. Then, in a pleasant voice, offer what you can do for the other party. Very often they are looking for the leader in you. In this case, once you take control, you will find a satisfactory ending for both of you.
But what do you do when a client is not reasonable, but instead makes demands for something over which is beyond your control, has no merit or would put you in the red? Negotiation comes to mind.
On the off chance, the other party is completely unreasonable you will have to find a way to diplomatically end your business relationship. Most likely, if they are treating you in such a manner they are doing the same to others to see what they can get for free, and their reputation will follow them. Sometime it is necessary just to grin and bear it, and realize, at the very least your reputation is well-respected.
When negotiating, use a calm voice. Leave all emotion behind. Explain why you cannot meet the demands of your client and offer an alternative solution instead. Ask if that will be satisfactory. Work to meet the client half-way. It is important to get the agreement of satisfaction so that they will not angrily leave your presence only to tell others their point of view of a seemingly bad situation. Do your best to have them smiling before they leave.
The better the issue is resolved, the more likely your client will be grateful and you will be able to claim, 100% Satisfaction Guaranteed!
In corporate sales, I was continually apologizing for those who went before me in my territory. Consistently, I was able to turn dead files into thriving corporate accounts. In my early years of entrepreneurship, I found those wanting to take advantage of my newness. Taking a stance for what was possible, these people quickly moved out of my horizon to find others whom they could more easily intimidate.
On the other side of the table, I have found business people making justifications for changes in venue, policy, and fees. The end result found the justifications to be invalid yet no adjustments were made to the structure, policy or fees. From my point of view it was frustrating and I vowed not to do business with them again.
Take a moment to consider who you routinely go to for a service without ever considering their competition. Why is that? List the reasons you like doing business with them and determine if you can implement the similar customer service. You too will enjoy a Smooth Sale!
Elinor Stutz, CEO of Smooth Sale, LLC and author of “Nice Girls DO Get the Sale” trains others on her proven relationship selling techniques through services and products. Her book sells worldwide.
Services include training, coaching, and speaking. Her products suit all learning styles.
Visit Smooth Sale or call 800-704-1499.
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